8-Step Process
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This page contains the links to introduce the 8-Step process from Dr. Kotter.
| Steps | Description |
| 1. Create a Sense of Urgency | Your top leaders must describe an opportunity that will appeal to individuals heads and hearts and use this statement to raise a large, urgent army of volunteers. |
| 2. Build a Guiding Coalition | A volunteer army needs a coalition of effective people — coming from its own ranks — to guide it, coordinate it and communicate its activities. |
| 3. Form a Strategic Vision and Initiatives | Dr. Kotter defines strategic initiatives as targeted and coordinated "activities that, if designed and executed fast enough and well enough, will make your vision a reality." |
